131: How To Automate Your Marketing & Content w/ Kronda Adair

Name: Kronda Adair

Business Name: Karvel Digital

Current Title: Certified Automation Service Provider™

Location: Portland, OR

Educational Background: Bachelors in Web Design and Interactive Media

About Kronda:

I’m a recovered WordPress developer turned digital marketer who loves to reinvent myself and my business. At age 34, I decided to become a programmer and spent the next five years getting a degree in Web Design and Interactive Media from the Art Institute of Portland.

After a couple of years at an agency, I struck out on my own to create WordPress websites for small business owners.

I’ve spent the past 6 years studying marketing with some of the best mentors in the business and rescuing business owners from ill-informed technology decisions. I want to spare you the overwhelm of wading through the thousands of choices and help you build a marketing system that will support your business for the long-term.

I bring my writing skills and other superpowers developed in previous careers in retail, customer service, and project management to everything I work on.

Our flagship offer is CRM 2 Sales, a done-for-you marketing automation program where we help business owners build an automated email marketing sales engine using Active Campaign.

When I’m not working, I can be found enjoying time at home with my wife, dog, and two cats, reading dead-tree books, riding one of my five bicycles, or enjoying the postcard vistas of the state of Oregon.

DURING THIS EPISODE YOU’LL LEARN:

• Why business automation is essential
• The common uses of business automation
• How to build your tech stack and select the right automation tools for your business 
• Which areas in your business should you automate
• What marketing and content automation look like
• Common mistakes small business owners make regarding automation and how to avoid them
• Ways to make sure automated systems align with business goals

RESOURCES MENTIONED:

• [TOOL] Active campaign 
• [TOOL] Leadpages
• [TOOL] WordPress
• [TOOL] Lucid chart 
• [TOOL] Miro
• [TOOL] Whimsical
• [TOOL] Airtable
• [TOOL] Bonjoro
• [PODCAST] Begin as You Mean to Go On

Thank you so much for listening! If you liked this episode, please subscribe to “The Black to Business Podcast” and rate and review on Apple Podcasts:

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OTHER PLACES TO LISTEN: Apple | Spotify

STAY CONNECTED: 

Kronda Adair: Website | Twitter | Instagram  | LinkedIn | Facebook | TikTok

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