150: [BLACK MEN WHO LEAD] Elevating Your Personal Image & Brand Presence w/ Fola Lawson

In this episode of The Black To Business Podcast, we dive into the captivating topic of elevating your personal image and brand presence with our guest, Fola Lawson. Fola is the Creative Director and Co-Founder of Southern Gents, an e-commerce destination that offers fashion-forward pieces re-engineered from traditional styles to fit a modern lifestyle. As part of our Black Men Who Lead series, Fola’s episode marks the beginning of a month-long celebration of exceptional Black male leaders in business and the community. Join us as we explore the significance of personal style, its impact on entrepreneurship, and practical strategies for enhancing your personal image and brand presence.

DURING THIS EPISODE YOU’LL LEARN:

• The meaning of personal style and its distinction from fashion.
• Why personal style is crucial for entrepreneurs and professionals.
• How to discover and develop your own personal style.
• The concept of a curated and simple essential wardrobe.
• Essential pieces every entrepreneur and professional should have in their wardrobe.
• The influence of personal image and brand presence on business success.
• Strategies for using attire, grooming, and attention to detail to elevate your personal brand presence.

RESOURCES MENTIONED:

• [BOOK] Esquire Dress Code: A Man’s Guide to Personal Style x Jay Fielden
• [BOOK] Black Rednecks and White Liberals x Thomas Sowell 
• [PODCAST EPISODE] How To Effectively Pitch The Media & Leverage Thought Leadership To Grow Brand Presence w/ Tequilla White
• [YOUTUBE] Alex Hormozi 
• [YOUTUBE] Valuetainment

ALSO, Support Southern Gents and use code ‘BlackToBusiness’ for 10% off your next order through July 31st!

About Fola Lawson:

Fola Lawson is the Creative Director and Co-Founder of Southern Gents. With a background in accounting and a passion for photography and design, Fola developed a keen eye for personal style. In 2012, he launched a style blog centered around attire, grooming, and modern men’s dressing. Recognizing the demand for a stylish and inclusive environment, Fola established Southern Gents as a menswear collective, hosting networking events and providing a platform for like-minded individuals to connect.

Driven by his mission to educate men about the basics of menswear styling, Fola launched Southern Gents’ e-commerce destination in 2013, offering a curated selection of accessories. Today, Southern Gents serves customers in over 30 countries, inspiring men to embrace their personal style and be the best version of themselves.

Thank you so much for listening! If you liked this episode, please subscribe to “The Black to Business Podcast” and rate and review on Apple Podcasts:

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OTHER PLACES TO LISTEN: Apple | Spotify

STAY CONNECTED: 

Fola Lawson: Website | Instagram  | YouTube

Black to Business:  Website | Instagram | Twitter | Facebook | LinkedIn