156: Equity in Influencer Marketing: Empowering Black Brands & Influencers w/ Jordyn Weaver
Name: Jordyn Weaver
Business Name: Forefront ATL
Current Title: Founder/CEO
Location: Atlanta, GA
Educational Background:
North Carolina Central University (2019) – B.S in Family & Consumer Science (Fashion), Minor in Business
University of California, Irvine (2021) – Masters of Innovation & Entrepreneurship
About Jordyn Weaver:
Jordyn Weaver is a social impact leader, founder, and innovator. Her mission in life is to economically empower Black and other underserved communities through innovation, entrepreneurship, and investing.
She’s a proud HBCU alumna of North Carolina Central University, where she studied Fashion & Business. In 2021, she received her Masters of Innovation & Entrepreneurship from the University of California, Irvine.
She is currently the founder of Forefront, the new destination social app to discover, shop, and get paid to support Black brands. Her goal is to bring Black brands to the ‘forefront’ of the world and help them become the world’s most recognized household name. She’s participated in leading startup programs such as Techstars, HBCUvc, Zane Access, & Future Founders.
Jordyn now serves as a Program Manager with digitalundivided, where she brings 5+ years of experience in entrepreneurship, startups, and venture capital to support other women of color in starting and scaling successful companies.
DURING THIS EPISODE YOU’LL LEARN:
- About the various types of influencer marketing and their unique benefits
- Valuable insights on what to look for when identifying potential influencer partnerships
- The importance of supporting Black-owned brands and the impact it has on the economic empowerment of the Black community
- More about the growing trend of micro-creators and why they can be a valuable asset for businesses
RESOURCES MENTIONED:
Thank you so much for listening! If you liked this episode, please subscribe to “The Black to Business Podcast” and rate and review on Apple Podcasts:
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OTHER PLACES TO LISTEN: Apple | Spotify
STAY CONNECTED:
Jordyn Weaver: Website | Instagram | LinkedIn
Black to Business: Website | Instagram | Twitter | Facebook | LinkedIn
