160: Creating A Niche In Your Market To Establish Trust & Credibility w/ Jonathan Mclean
Niche is a word that can be seen all over social media attached to a variety of topics. It describes something that appeals to a specific group of people. Because of how popular it is, its impact has been watered down. Fortunately, today’s episode will revive it and put a new lens over it! We’re applying it to businesses and Jonathan Mclean is the expert on the ins and outs of how a niche can build credibility for your brand.
There are so many benefits to focusing on a niche, especially for Black businesses. You have the opportunity to stand out from several multi-hyphenated businesses in your market. And don’t think you won’t receive clients for the niche you create. There are always customers looking for specialized products and services that stand out. Jonathan’s expertise comes from building his aesthetic healthcare recruiting firm, where he’s learned that people will pay top dollar because they know they can trust his services.
If you’re looking for more details about niche businesses & their positive effects, then make sure to tune into this episode!
DURING THIS EPISODE YOU’LL LEARN:
- Why niche businesses are significant for Black entrepreneurs
- The truth about the aesthetics industry
- How to ensure that clients and customers continue to come back to your business
- Why it’s important to build long-term connections & relationships
RESOURCES MENTIONED:
About Jonathan Mclean:
Jonathan McLean has worked in the staffing and recruiting industry for over 5 years and has generated net sales of over $1 million. Jonathan has extensive experience partnering with medical teams, developing organizations, and hiring the best talent. In 2019, Jonathan founded his niche aesthetic healthcare recruiting firm exclusively dedicated to finding the best professionals in the aesthetic industry to place them in the best facilities. Whether you’re a candidate looking for a job change, relocation, or just wondering what opportunities are available, McLean can help you.
Thank you so much for listening! If you liked this episode, please subscribe to “The Black to Business Podcast” and rate and review on Apple Podcasts:
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