172: Friendship-First Approach: The Key to Thriving Business Partnerships w/ Shannon Jones & Yadira Harrison

In the dynamic world of entrepreneurship, the concept of building a business with friends often raises a few eyebrows. The common wisdom suggests that mixing business with personal relationships can be a recipe for disaster. However, in this episode of the Black to Business Podcast, we’re diving deep into a fascinating and often underestimated aspect of entrepreneurship – the Friendship First Mentality.

Shannon Jones and Yadira Harrison, co-founders of the flourishing hybrid consultancy and agency, verb., are here to challenge the misconceptions and share their remarkable journey. Their story is an inspiring testament to the idea that building a bond with your business partner, particularly if they’re a friend, can be the secret ingredient to creating a successful business.

DURING THIS EPISODE YOU’LL LEARN:

• Why building a strong bond with your business partner before you lay the foundation for your business matters.
• The tangible benefits of a friendship-first approach in business, dispelling the myth that you can’t do business with friends.
• How Shannon and Yadira’s personal journey from colleagues to friends, and eventually co-founders of verb., shaped the success of their business.
• Strategies and practical advice for nurturing and maintaining a friendship-first mentality with your potential business partners.
• Strategies for maintaining a healthy work-life balance when working closely with a friend in a professional capacity.
• How to handle potential disagreements or conflicts within the context of a friendship-first approach to business.

Shannon and Yadira are living proof that it’s not only possible but highly beneficial to have a deep and meaningful friendship with your business partner. Their remarkable success with verb. and their impressive client roster exemplify how their unique friendship-first approach has translated into tangible business success.

If you’re an entrepreneur contemplating going into business with a friend, or if you’re already in such a partnership and looking for ways to thrive, this episode is an invaluable resource. Shannon and Yadira’s insights will inspire and guide you on your entrepreneurial journey, helping you navigate the world of business with authenticity, empathy, and a strong foundation of friendship.

RESOURCES MENTIONED:

• [BOOK] The Four Agreements: A Practical Guide to Personal Freedom x Don Miguel Ruiz
• [BOOK] Ego Is the Enemy x Ryan Holiday
• The Black Girl Doctor
• The Deal Guy

Thank you so much for listening! If you liked this episode, please subscribe to “The Black to Business Podcast” and rate and review on Apple Podcasts:

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OTHER PLACES TO LISTEN: Apple | Spotify

STAY CONNECTED: 

Shannon Jones: Instagram  | LinkedIn 

Yadira Harrison: Instagram  | LinkedIn

verb.: LinkedIn 

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