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April 4, 2024

194: Digital Mastery: Crafting a Powerful Online Presence for Your Business w/ Apperr

As people spend more of their time online, business competition has become fierce. Every business needs a strong digital presence in order to stand out from the crowd.  That’s why you can’t miss this encyclopedia of knowledge on online presence Adam Nwaozo and Tony Thompson reveal throughout the episode, as they share secrets on crafting a powerful online presence for your business. Whether you’re just starting out or looking to level up your existing online presence, this episode is packed with practical insights, resources, and tools. Adam & Tony’s passion for technology and drive to help businesses find the digital solutions right for them without breaking the bank empowers their business, Apperr.

 

DURING THIS EPISODE YOU’LL LEARN:

  • Understanding the role of a website as the cornerstone of your online presence.
  • How to design your way to success with UI/UX strategies that captivate audiences, build credibility, and drive conversions.
  • Best practices for optimizing your online presence while overcoming the unique challenges faced by small businesses.
  • Understanding how domain hosting and website hosting services work to ensure your online presence is secure and reliable.
  • How to harness the full potential of your website and mobile apps as tools for reaching your target audience and driving growth.

 

RESOURCES MENTIONED:

 

ABOUT ADAM:

Adam is a dynamic professional with a Bachelor’s degree in Computer Information Systems from Texas State University and is currently pursuing a Master’s in Cyber Security at Georgia Tech. As a Software Consultant and Tech Entrepreneur at Apperr Designs, Adam specializes in fostering startups, navigating real estate ventures, and strategically investing in businesses and equity. His expertise spans Project Management, DevOps, AI, Salesforce, and IT Management, where he excels in orchestrating teams and driving software development initiatives. Adam’s entrepreneurial spirit drives him to explore innovative solutions and cultivate thriving enterprises. With a keen eye for financial opportunities and a passion for technology, he seamlessly navigates the intersection of business and technology. Whether leading teams, managing projects, or pioneering new ventures, Adam consistently demonstrates his commitment to excellence and his unwavering dedication to pushing the boundaries of possibility in the tech industry.

ABOUT TONY:

With over 12 years of experience in the tech industry and 14 years in finance, Tony Thompson Jr. is a seasoned professional known for his leadership and innovation. He has held various pivotal roles in corporate America, including positions at renowned companies such as Oracle, Dell EMC, and The University of Texas at Austin.

Throughout his career, Tony has demonstrated a keen ability to adapt and thrive in dynamic environments, consistently growing alongside the companies he has been a part of. His multifaceted expertise spans both the tech and finance sectors, providing him with a unique perspective on business strategy and growth.

Driven by a passion for fostering innovation and enhancing tech literacy, Tony recently co-founded InBlackTechWeTrust, a brand and platform aimed at cultivating an innovative culture within the black community. As a co-founder of Apperr, Tony is dedicated to leveraging technology to empower individuals and communities, striving to bridge the digital divide and create opportunities for advancement.

Tony Thompson Jr. is a visionary leader committed to making a meaningful impact in the tech industry and beyond, driving positive change and inspiring others to reach their full potential.


🙏🏿 Support: 

 

This episode is sponsored by Harvard Business School Executive Education.

 

Transformation requires a catalyst. For thousands of business leaders, Harvard Business School Executive Education has been that catalyst. Here, senior leaders join in a transformational learning experience, networking with executives from around the world.

During the day, participants take part in dynamic lectures led by distinguished faculty. In the evening, the learning continues in unique on-campus living groups. And a wide range of virtual leadership programs offer the types of interactivity and connectivity formerly reserved for in-person engagements.

Prepare for the next step in your career. Learn More.


Thank you so much for listening! If you liked this episode, please subscribe to “The Black to Business Podcast” and rate and review on Apple Podcasts:

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OTHER PLACES TO LISTEN: Apple | Spotify

 

STAY CONNECTED: 

Apperr: Website | Instagram

In Black Tech We Trust:  Instagram

Black to Business:  Website | Instagram | Twitter | Facebook | LinkedIn

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