234: Scaling Beyond Services: How to Add Products to Your Service-Based Business w/ Anthony Standifer
You’ve built a solid service-based business. Your clients love what you do, and you’re making an impact. But as you think about the future, you’re wondering, “How can I scale without burning out? How can I build something that works for me, even when I’m not actively working?” That’s where adding products to your business comes in.
For many service providers, creating a physical product can feel overwhelming. Where do you even start? How do you choose a product that makes sense for your business? And what if it doesn’t sell? These are all valid questions, and in this episode, we’ve brought on someone who knows exactly how to navigate these challenges.
Anthony Standifer, Co-founder and CMO of mSEED Group, has over 25 years of experience in product formulation and brand development. He’s worked with over 250 brands to turn ideas into tangible, sellable products, and he’s here to share the exact steps you need to take to diversify your business with products. Whether you’re a coach, consultant, or freelancer, this episode will show you how to take your expertise and translate it into products that extend your brand and create new revenue streams.
DURING THIS EPISODE YOU’LL LEARN:
- Why adding products can diversify your income and help you scale sustainably
- How to choose a product that aligns with your expertise and audience’s needs
- The exact steps to go from product idea to launch
- Tips for pricing your product to ensure profitability
- Ways to leverage your existing client base to market and sell your product
RESOURCES MENTIONED:
ABOUT ANTHONY STANDIFER:
Anthony is the Co-founder and CMO of mSEED Group, the largest Black, woman-owned contract manufacturing facility in the US. mSEED Group has partnered with over 250+ brands on product formulation, manufacturing, and brand development. With 25 years in the beauty industry, including leading global brands for 14 years, he’s mastered the art of turning ideas into profitable, enduring businesses.
Thank you so much for listening! If you liked this episode, please subscribe to “The Black to Business Podcast” and rate and review on Apple Podcasts:
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Anthony Standifer: Website | Instagram | TikTok | LinkedIn
mSEED Group: Website
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