247: Tapping into Your Inner “ChYld” for Social Media & Branding Success w/ Aaron Chism

When it comes to growing a brand online, we’re often told to follow trends, look polished, and stick to what’s “proven.” But the truth is, real growth and real connection often starts with creativity, curiosity, and a willingness to be yourself. For Black entrepreneurs, there’s a lot of pressure to get it right from the beginning. But what if your breakthrough came not from being perfect, but from being free?

In this episode, we’re breaking down how rediscovering your creativity and honoring your inner child can unlock authenticity, consistency, and visibility in your content. We understand how confusing and overwhelming it can feel trying to show up on social media while staying true to your brand and your mental wellness. That’s why we brought in Aaron Chism, a creative strategist and former TikTok Creator Manager who’s worked with some of the top digital voices in the game. Through his work with content creators and now as the founder of Inner ChYld Creative, Aaron shares how to build your brand without losing yourself in the process.

DURING THIS EPISODE YOU’LL LEARN:

• What it really means to tap into your inner child as a creative entrepreneur
• How to use authenticity as a competitive advantage in branding
• Key content strategies for building an engaged audience on platforms like TikTok and Instagram
• How to stay consistent with content without feeling overwhelmed
• How to work with social media algorithms instead of fighting them
• Tools and techniques to track your content’s performance and improve over time

ABOUT AARON CHISM

Aaron Chism is a creative strategist, storyteller, and the founder of Inner ChYld Creative, a consulting company that helps entrepreneurs and creators unlock their unique voice through content strategy and brand development. With a background in tech, sales, and creator management at TikTok, Aaron brings a mix of creative insight and real-world business strategy. His mission is to help people create from a place of authenticity and well-being, while growing a brand that aligns with who they truly are.

Thank you so much for listening! If you liked this episode, please subscribe to “The Black to Business Podcast” and rate and review on Apple Podcasts:

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Aaron Chism:  Website | Instagram | TikTok | LinkedIn

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