32: Social Currency: How To Make Money Using Social Media w/ Michell Clark
Michell began exploring social media out of necessity, when he was stuck on campus as a cadet at the United States Military Academy. Michell was expelled from the academy in 2012. The days leading to his expulsion forced him to stand up for himself when no one else would. The days after his expulsion challenged him to choose new life goals for himself.
Michell finished school at Virginia Commonwealth University, where he began to leverage his social media presence to negotiate more press opportunities for his music discovery platform, Artistic Manifesto.
Michell was a writer before he was an influencer. He continues to write about the difficulties of his entrepreneurial journey in a way that many of his peers can relate to. As Michell observed the way social media can be used as leverage for bigger writing opportunities, he continued to dedicate time to growing his social media presence. As he observed the importance of visuals on social media he began to carve out a visual identity to match his writing.
In late 2016, Michell signed on to work with SHADE management, and officially embraced the concept of being an influencer. Michell has worked on campaigns with Red Bull, TIDAL, and McDonalds. He has been featured in JET Magazine, Billboard Magazine, and Blavity for his work as an influencer.
Michell is currently preparing to release his first book, ‘Keep It 100: A series of daily affirmations for millennials (who are tired of being called millennials).” The book is slated for release in Summer 2018 via 13th & Joan.
DURING THIS EPISODE WE DISCUSSED:
- How to build your influence through social media
- Getting clear on your messaging and revenue streams
- How not to be too “salesy”
- Offering perspective on your social platforms
- Staying up to date on social trends
RESOURCES MENTIONED
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