33: Why “Serving Black” is the New “Buying Black” w/ Amber Williams
In a post-Obama era where Blacks Americans are proclaiming their blackness now more than ever, it’s disappointing to see Black-owned businesses shy away from serving their own people. What mainstream brands do so intently with Eurocentric brand messaging and imagery – Black businesses steer clear of for fear of “limiting themselves” if they focus solely on Black audiences.
Storyteller Amber Williams is at the forefront of efforts to dispel this myth of limitation by pushing Black businesses towards more sophisticated-unapologetic branding. Her brand storytelling agency PunkyFlair teaches Founders and CEOs how to improve their sales through stories built around their true customers. Amber has crafted brand language for Armani, CVS, The U.S Olympics, and now uses her talents to service black-owned startups such as Camille Rose Naturals, Heat Free Hair, and Shea Radiance.
Amber’s aim is to shift the idea from merely “buying Black” to “serving Black,” and she would love to share it with your listeners to transform their brand messaging.
DURING THIS EPISODE WE DISCUSSED:
- Where to start when crafting your brand story
- Improving your sales through your story
- How to be unapologetically Black in your branding
- Why not targeting the Black community could be hurting your business
Thank you so much for listening! If you liked this episode, please subscribe to “The Black to Business Podcast” and rate and review on Apple Podcasts:
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Amber: Website | Instagram | Twitter
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