63: How To Create A PR Strategy That Aligns With Your Brand w/ Sakita Holley
Name: Sakita Holley
Current Title: CEO, House of Success PR
Location: NYC
Educational Background: Howard University Alum
About Sakita:
Sakita Holley is an award winning publicist and the Founder/CEO of House of Success PR.
The ten year old firm has worked with a wide array of clients that include Luster’s Pink, African Pride, Lottabody, KinkyCurlyYaki, Harlem Arts Festival, Heat Free Hair and more.
In addition to her PR work, she also hosts a popular business podcast called The Sakita Method, which is designed to help millennial women win at work, in business and everywhere in between. Sakita has been featured by Essence Magazine, Black Enterprise, Women’s Biz Journals, xoNecole and more for her PR and business expertise.
In 2017, Sakita was named as one of PRWeek’s 40 Under 40 honorees and she is a proud graduate of Howard University. You can find and follow her on social media @MissSuccess.
DURING THIS EPISODE WE DISCUSSED:
- How to start building your PR Strategy – starting with what you have
- How do your PR and Marketing work together
- How to make use of social media and influencers to promote your brand
- How to prepare to work with a PR specialist/company
RESOURCES MENTIONED:
- [BOOK] The Dip
Thank you so much for listening! If you liked this episode, please subscribe to “The Black to Business Podcast” and rate and review on Apple Podcasts:
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OTHER PLACES TO LISTEN: Apple | Spotify
STAY CONNECTED:
Sakita Holley: Website | Instagram | Twitter
Black to Business: Website | Instagram | Twitter | Facebook | LinkedIn
