64: How To Use Digital Advertising To Grow Your Business Online w/ Abu Fofanah
Name: Abu Fofanah
Current Title: Digital Marketing Strategist
Location: Miami, FL
Educational Background: Penn State Schreyer Honors College- Bachelor’s Degree, Supply Chain and Information Systems
About Abu:
Abu Fofanah is a digital strategist and entrepreneur. He is the CEO of a digital marketing agency called House of Fofanah, which is aimed at developing technology-focused solutions to help brands monetize their online communities. In 2019, Abu launched Power Your Launch Virtual Marketing Accelerator targeted to helping small business owners utilize digital marketing, specifically paid advertisement to excel in the growth of their business. Since its initiation in 2019, the Marketing Accelerator has helped over 5000 women of color founders begin monetizing their brands online and on social.
DURING THIS EPISODE WE DISCUSSED:
- What is digital advertising, its importance, impact, and distinction from traditional marketing
- The good and bad of digital advertising – the importance of testing the market, understanding nuances, and privacy/data collection
- The influence of technology on adverting and marketing
- How to create organic visibility to your product using digital advertising
- How to create customer mapping and journey with your advertising
- How to monetize your ads
RESOURCES MENTIONED:
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STAY CONNECTED:
Abu Fofanah: Website | Twitter | Instagram
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