79: How To Create The Ultimate Black-Owned Shopping Experience w/ J.O Malone
Name: J.O. Malone
Current Title: Founder of BLCK Market
Location: Houston, TX
Educational Background: Prairie View A&M
About J.O:
J.O. Malone, a Houstonian, film producer, and serial entrepreneur, was first established as a game-changer in the independent film industry. A graduate of Prairie View A&M University, in 2017, Malone founded BLCK Market Houston which gave small black businesses a place to sell their products and services to the community. Since then, BLCK Market has grown to be the nation’s largest bi-monthly marketplace and has now extended its presence in its flagship retail store located in Pearland Town Center. Malone resides in Houston with his wife Riesse and their two sons.
DURING THIS EPISODE YOU’LL LEARN:
- How to prepare for growth in spite of limited resources
- Why does reputation, marketing, and branding matter
- How to stand out in a competitive market
- How to manage a diverse customer base
- How to use storytelling to sell the shopping experience
- How to create a community around your brand
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