95: Copywriting 101 + Creating Your Brand Voice & Personality w/ Rita Olds
Name: Rita Olds
Age: 35
Business Name: Rita Olds & Co.
Current Title: CEO & Sr. Copywriter
Location: Atlanta, GA
Educational Background: BA in English Writing with a concentration in Corporate Communication
About Rita:
Rita Olds is a copywriter who helps women develop their signature voice so they can sell more authentically and generate more revenue. Her main mission is to empower Black women & femmes to find, develop, and use their voices to change the world. She helps clients write persuasive science-based web copy with hella personality and have stress-free launches with words that sell.
DURING THIS EPISODE YOU’LL LEARN:
- Understanding what copywriting is and why it matters for your business
- Tips for writing good copy
- The role that market research plays in creating copy
- Understanding brand voice and brand personality
- The secret to developing a brand voice and personality?
- How to show up authentically in your business
RESOURCES MENTIONED:
Thank you so much for listening! If you liked this episode, please subscribe to “The Black to Business Podcast” and rate and review on Apple Podcasts:
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OTHER PLACES TO LISTEN: Apple | Spotify
STAY CONNECTED:
Rita Olds: Website | Instagram
Black to Business: Website | Instagram | Twitter | Facebook | LinkedIn
