92: Designing Your Business For Success w/ Eric Mbakop
Name: Eric Mbakop
Business Name: A Swift Connect
Current Title: Founder & Chief Designer
Age: 27
Location: Chicago
Educational Background: Majored in Actuarial Science and a minor in Finance
About Eric:
Eric Mbakop is an Entrepreneur, Eternal Optimist, and a Designer for Small Black Businesses. As Founder & Chief Designer of A Swift Connect, the Cameroon native now resides in Chicago and considers himself a Chicagoan who designs strategies and graphics for small black businesses. In consequence, he is a strategic partner for small black businesses throughout their growth journey.
Eric relocated from Cameroon to Chicago 10 years ago and graduated with a Bachelor’s Degree in Actuarial Science and minor in Finance from Roosevelt University in Chicago. He worked as a Consultant for a consulting firm before launching A Swift Connect. He is an avid soccer fan and a Bulls fan!
DURING THIS EPISODE YOU’LL LEARN:
- Understanding the difference between branding and marketing
- How to define and understand your brand
- How to lay the foundation of your brand
- The importance of market research in designing your brand
- What is brand personality and how to define yours
- Tips on building brand loyalty
RESOURCES MENTIONED:
Thank you so much for listening! If you liked this episode, please subscribe to “The Black to Business Podcast” and rate and review on Apple Podcasts:
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STAY CONNECTED:
Eric Mbakop: Website | Facebook | Instagram | LinkedIn
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