163: Escaping the Algorithm: How to Grow your Business Outside of Social Media w/ Lorene Cowan
Imagine you’ve just launched your startup. You’ve poured your heart and soul into creating a fantastic product or service. You’ve set up your social media profiles, posted diligently, but despite your efforts, your business struggles to gain traction. This scenario is all too familiar for many entrepreneurs who are heavily dependent on social media algorithms. In this episode, we’ll dive into the world of escaping the algorithm and explore how to grow your business beyond the confines of social media.
Meet Our Expert Guest – Lorene Cowan:
We are thrilled to welcome Lorene Cowan to the podcast. Lorene is not only a Certified Business & Life Coach, but she is also a Visibility Strategist with an impressive background. Holding a Master’s Degree in Business Management from Harvard University, Lorene has the expertise and experience to guide entrepreneurs toward successful marketing and sales strategies. Her insights have been featured on prestigious platforms, demonstrating her mastery of entrepreneurship and leveraging the power of audiences to drive business growth.
DURING THIS EPISODE YOU’LL LEARN:
- Understand the role of algorithms and their benefits in the realm of social media, and how this affects startups and businesses.
- Discover how to find your unique voice and effectively connect with your desired audience.
- Learn the art of borrowing audiences and the valuable tips to make this strategy work for you.
- Uncover the methods to understand and cater to your audience’s wants and needs for ultimate success.
- Recognize the importance of consistency and its impact on business growth.
- Explore actionable ways to kickstart your business journey without solely relying on social media, whether you’re a beginner or a seasoned entrepreneur.
- Gain insights into measuring the success of your efforts outside the algorithm to refine your strategies.
RESOURCES MENTIONED:
Thank you so much for listening! If you liked this episode, please subscribe to “The Black to Business Podcast” and rate and review on Apple Podcasts:
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OTHER PLACES TO LISTEN: Apple | Spotify
STAY CONNECTED:
Lorene Cowan: Website | LinkedIn
Black to Business: Website | Instagram | Twitter | Facebook | LinkedIn
