165: Brand Resilience: Protecting Your Brand in the Influencer Landscape w/ Bobby Robinson

In your entrepreneurial journey, you’ve poured your heart and soul into building a brand that resonates with your audience. You’ve cultivated a vibrant community, created compelling content, and put your unique stamp on the digital landscape. But as your influence grows, so do the challenges that come with it.

In this episode, we delve into essential aspects of brand resilience and protection. We’re joined by Bobby Robinson, a seasoned legal professional and entrepreneur with a remarkable track record. He’s worked at the intersection of law, technology, and entrepreneurship for over 15 years, with several multi-million dollar ventures under his belt. Bobby’s expertise as a business and social media attorney uniquely positions him to guide you through the intricacies of protecting your brand in the influencer landscape.

DURING THIS EPISODE YOU’LL LEARN:

• How to view your influence as a business opportunity and not just a personal pursuit.
• Strategies for protecting your brand’s integrity and intellectual property in the influencer landscape.
• Crucial considerations when collaborating with brands and influencers, from setting expectations to negotiation.
• The legal essentials every entrepreneur should know to safeguard their brand and navigate content creation in the digital age.
• Practical tips for maintaining a strong brand identity while collaborating with others.

RESOURCES MENTIONED:

• FTC Business Guidance Resources
• [U.S. Copyright Office] Copyright.gov 
• [Trademarks & Patents] Uspto.gov
• Dubsado
• Asana
• Slack

Thank you so much for listening! If you liked this episode, please subscribe to “The Black to Business Podcast” and rate and review on Apple Podcasts:

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OTHER PLACES TO LISTEN: Apple | Spotify

STAY CONNECTED: 

Bobby Robinson: Website | Instagram  | Facebook

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