264: How to Take Time for Yourself While Managing a Business (Or Two) w/ Cristina Jerome
You’ve probably heard it before. Just focus on one thing. But what if your vision is bigger than one idea? For many Black entrepreneurs, building more than one business is not about being unfocused, it’s about honoring your full potential. Still, the pressure to niche down or choose one path can make you question if it’s even possible to do both without burning out.
In this episode, we sit down with Cristina Jerome, a creative entrepreneur and strategist who successfully manages two growing ventures. She runs a content strategy business while also leading Off Worque, a nonprofit social club centered on creating healthier relationships with work. Cristina opens up about what it takes to run multiple businesses with intention, how she protects her time and mental health, and why you don’t have to limit yourself to one lane in order to thrive. If you’re multi-passionate and trying to figure out how to make it all work, this episode is for you.
DURING THIS EPISODE YOU’LL LEARN:
- How to balance multiple ventures while protecting your well-being\
- What to build into your first business so it can support your second
- How to delegate and outsource to free up your time and energy
- What to look for when your mind and body are telling you it’s time to take a break
- The key skills multi-passionate entrepreneurs need but don’t always develop
RESOURCES MENTIONED:
ABOUT CRISTINA JEROME:
Cristina Jerome is a DMV based community leader and marketer who prides herself on mastering talent, entertainment, and brand marketing. Known first for her efforts in music, she led digital strategy at Keep Cool (RCA Records) for R&B acts, Normani, Lucky Daye, and UMI. From there, she ventured into TV and worked on content and social strategy for Jada Pinkett Smith, her show Red Table Talk, Peacock’s Bel-Air, and Issa Rae’s Rap Sh!t on HBOMax. Recently, she directed all social content at Topicals, Sephora’s fastest growing black-owned skincare brand and executed a global brand marketing campaign for adidas’ SS23 running campaign. From there, she led Social and Culture at Lobos 1707, a luxury tequila brand. Today, she has pivoted into social impact in the mental health space by founding off Worque, a non-profit social club catered to those who want to decenter work and create a healthy work/life balance.
Thank you so much for listening! If you liked this episode, please subscribe to “The Black to Business Podcast” and rate and review on Apple Podcasts:
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STAY CONNECTED:
Cristina Jerome: Website | Instagram | LinkedIn
Black to Business: Website | Instagram | Threads | Facebook | LinkedIn
