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September 4, 2025

268: How to Write Your First Book to Build Your Credibility & Authority w/ Geo Derice

You may have thought about writing a book but quickly shut it down with reasons like “I’m not a writer,” “I don’t have time,” or “Who would even read it?” The reality is, a book is one of the most powerful tools you can have as a business owner because it shifts how people see you. A book makes people stop, listen, and lean in. It builds credibility in rooms where you might have felt invisible and it gives you authority without you having to keep proving yourself.

 

In this conversation, best selling author and international speaker Geo Derice gets practical and real about becoming an author as a business strategy. Geo shares how he went from being overlooked to booked by adding the word author to his title, and why your story already lives in your conversations, it just needs packaging. He walks you through defining your ideal reader, choosing the right idea now, building an outline that saves you time and money, and publishing professionally without wasting coins. We also dig into using your book to open doors, from client work to speaking to partnerships, so you sell less and serve more.

 

DURING THIS EPISODE YOU’LL LEARN:

  • Why writing a book instantly elevates your credibility as a business owner
  • The common misconceptions about becoming an author and how to move past them
  • How to choose the right book idea when you have too many to pick from
  • Practical steps to structure and finish your first draft without overwhelm
  • The difference between self-publishing and traditional publishing and which path makes sense for beginners
  • How to use your book as a tool to attract clients, partnerships, and speaking opportunities

 

RESOURCES MENTIONED:

ABOUT GEO DERICE:

Geo Derice is an international speaker, owner of the company 20/20 Living Inc., and best selling author of “The Thirst Is Real.” His work has been featured in the Huffington Post, News One, ABC, and BET. Known for messages that are both engaging and funny, Geo is committed to helping people turn their dreams into reality.

He has helped more than one hundred authors self publish in recent years through his signature program First Book Done. Geo is an entrepreneur and business consultant, and serves as CEO of 20/20 Living Inc. He lives in Brooklyn, New York with his family.

 

Thank you so much for listening! If you liked this episode, please subscribe to “The Black to Business Podcast” and rate and review on Apple Podcasts:

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OTHER PLACES TO LISTEN: Apple | Spotify

 

STAY CONNECTED: 

Geovanni Derice:  Website | Instagram | Facebook | LinkedIn

Black to Business:  Website | Instagram | Threads | Facebook | LinkedIn

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