318: The Things in Your Business You’ve Stopped Noticing
The longer you run your business, the easier it is to get used to how things work.
A process that was supposed to be temporary becomes the way you’ve done things for three years. Customers keep asking the same question, but the answer feels obvious to you. Something you do really well barely stands out anymore because you’ve done it so many times.
Eventually, certain parts of the business can become so familiar that you stop noticing them.
This episode of the Black to Business podcast is about taking a fresh look at what has become normal inside your business. Monique breaks down how familiarity can keep you from questioning things that may no longer make sense, recognizing what other people find confusing, and even seeing some of the things your business does exceptionally well.
You’ll also learn how customers, new team members, contractors, and other people with a fresh perspective can help you notice what you may be too close to see yourself.
DURING THIS EPISODE YOU’LL LEARN:
- Why “that’s just how we do it” may be worth questioning
- How your own knowledge can cause you to fill in information your customers don’t have
- Why something can feel easy simply because you’ve gotten really good at doing it
- How you may be overlooking some of the most valuable parts of your business
- What repeated questions, compliments, and feedback can reveal about what you’ve stopped noticing
- How to use a fresh perspective to see your business more clearly
Thank you so much for listening! If you liked this episode, please subscribe to “The Black to Business Podcast” and rate and review on Apple Podcasts:
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