193: Rolling Together: Building Success in Niche and Stigmatized Communities w/ Weed For Black Women

Do you want to reach higher heights? Well keep it locked as we discuss something critical to every Black entrepreneur, finding your community. This is especially important when building your business around a niche or stigmatized business. As entrepreneurs, we understand the unique challenges and opportunities that come with carving out our space in industries that aren’t always welcoming. Becoming a part of or developing the right community is a keystone in ensuring that your business has the support and tools to thrive. Which is why this episode’s guests are the perfect people to share their wealth of knowledge and experiences with us.

Gbemi Maiyegun and Jayde I. Powell are the co-founders of Weed For Black Women, a platform dedicated to empowering Black women in the cannabis industry. With a passion for advocacy and education, Gbemi and Jayde bring years of both corporate and entrepreneurial experience to our conversation. As entrepreneurs who have navigated the challenges of carving out a space in a niche market, their expertise is invaluable for anyone looking to make their mark in unconventional industries.

DURING THIS EPISODE YOU’LL LEARN:

• How to find or establish your niche business community.
• Tips on navigating business in a stigmatized or niche community.
• How to leverage collaboration and assistance to build your business.
• How to utilize storytelling and branding to connect with your target audience.
• Ways to balance authenticity with professionalism in your branding.
• How to develop resilience and overcome the fear of rejection.

ABOUT JAYDE:

Jayde I. Powell is a founder, content creator, and marketer from Atlanta, Georgia. With over ten years of experience in marketing and advertising, she has established herself as a well-respected creative entrepreneur in the industry.

ABOUT GBEMI:

Gbemi Maiyegun, with 15 years in brand marketing and strategy, has a rich background across sectors, including consumer goods and healthcare. She co-founded Weed For Black Women in the cannabis industry, highlighting the plant’s benefits and promoting inclusivity and education to destigmatize its use, inspired by her experience and the lack of representation for people of color.

Gbemi Maiyegun prides herself as a catalyst for change, shaping narratives, breaking barriers, and fostering a more inclusive and informed perspective on the potential of cannabis.

🙏🏿 Support: 

This episode is sponsored by Harvard Business School Executive Education.

Transformation requires a catalyst. For thousands of business leaders, Harvard Business School Executive Education has been that catalyst. Here, senior leaders join in a transformational learning experience, networking with executives from around the world.

During the day, participants take part in dynamic lectures led by distinguished faculty. In the evening, the learning continues in unique on-campus living groups. And a wide range of virtual leadership programs offer the types of interactivity and connectivity formerly reserved for in-person engagements.

Prepare for the next step in your career. Learn More.

Thank you so much for listening! If you liked this episode, please subscribe to “The Black to Business Podcast” and rate and review on Apple Podcasts:

—-

OTHER PLACES TO LISTEN: Apple | Spotify

STAY CONNECTED: 

Gbemi Maiyegun: LinkedIn 

Jayde I. Powell: LinkedIn 

Weed For Black Women: Website 

Black to Business:  Website | Instagram | Twitter | Facebook | LinkedIn