161: How To Design Packaging That Maintains Your Brand Identity w/ Aaron Swinton
When we buy from brands that resonate with us, we’re able to pinpoint the messages they want to relay to their customers & understand the brand’s core values. 52% of customers will purchase again from a brand if they like the packaging. Though creating packaging is a lengthy process of trial & error, it can be reduced by having a well-defined brand identity.
Working to establish a brand identity is important for all business owners because it also applies to logos, website design, digital marketing, and fundraising. For small Black-owned businesses, brand identity is fundamental because there’s an opportunity to compete in a larger market. Today’s guest, Aaron Swinton, is here to give us all of the details we need to design successful packaging.
As Black entrepreneurs, you can cater products to Black consumers to increase relatability. But, if your audience isn’t Black people, then the process of building your brand identity is the time to determine & learn about your target audience. Aaron founded MAVRK Studio to partner with businesses and assist them while they advance their brand.
DURING THIS EPISODE YOU’LL LEARN:
- How to define your brand identity
- Cost-efficient ways to improve your brand design
- Elements needed to make your packaging unique while also grabbing attention
- Why Black businesses should devote time & resources to developing a brand identity and design
- Why giving thought to packaging is significant for businesses
RESOURCES MENTIONED:
About Aaron Swinton:
Aaron Swinton is the founder of MAVRK Studio, a leading brand builder and design studio specializing in CPG and hospitality brands. With a passion for creativity, Aaron crafts memorable brand experiences that connect with consumers. His strategic approach to brand building and experience as an investor/operator has elevated countless businesses. Aaron’s leadership at MAVRK stems from his experience as a former Division 1 athlete and team captain and inspires the next generation of builders.
Thank you so much for listening! If you liked this episode, please subscribe to “The Black to Business Podcast” and rate and review on Apple Podcasts:
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